The Change Room Foods
Design: Logo design, Graphic design and illustration
Client: The Change Room Foods
Tools/equipment: Watercolour paints, Illustrator and Photoshop
The Change Room Foods provides gluten free, sugar free, preservative free, vegetarian "fit food" and healthy snacks. The ingredients are organic, whole and natural. The brief was to redesign the logo and design matching business cards and stickers for packaging that convey those images while keeping things sleek and modern at the same time.
The result is a hand written logo design with a black ground to contrast against the browns and white of the packaging. The business cards feature hand painted elements which represent the healthy snacks created by The Change Room Foods, to add some colour to the branding while keeping within the natural tones and colours associated with the brand.